Courses
Unboxing PLG

Unboxing PLG

Unboxing PLG is a unique online course that helps you discover your strategic path to PLG success.

 

Course Description

Unboxing Product-Led Growth is a unique online course that helps you discover your strategic path to PLG success. The course is offered in English and in Hebrew with over 6 hours of practical online lectures and 13 real-life assignments. You will also receive personalized responses to any questions about the content or its day-to-day application.

What you will learn:

  • What exactly is PLG, and is it right for you
  • How to create a product strategy for PLG
  • How to navigate your PLG journey to success
  • How to establish an effective pricing and monetization approach for PLG
  • How to become the PLG ambassador within your company
  • How to prepare the company for the PLG transformation

By the end of this course, you will be able to:

  • Understand if and why product-led growth is right for your company and product
  • Lead the strategic discussions about PLG and help your company make the important decisions
  • Align your stakeholders on a solid product strategy for PLG
  • Map and analyze the significant decisions you will need to make along the way
  • Understand common obstacles and prepare for them in advance
  • Set the right expectations with company management on the path to PLG success

About the course

Course Description

Unboxing Product-Led Growth is a unique online course that helps you discover your strategic path to PLG success. The course is offered in English and in Hebrew with over 6 hours of practical online lectures and 13 real-life assignments. You will also receive personalized responses to any questions about the content or its day-to-day application.

What you will learn:

  • What exactly is PLG, and is it right for you
  • How to create a product strategy for PLG
  • How to navigate your PLG journey to success
  • How to establish an effective pricing and monetization approach for PLG
  • How to become the PLG ambassador within your company
  • How to prepare the company for the PLG transformation

By the end of this course, you will be able to:

  • Understand if and why product-led growth is right for your company and product
  • Lead the strategic discussions about PLG and help your company make the important decisions
  • Align your stakeholders on a solid product strategy for PLG
  • Map and analyze the significant decisions you will need to make along the way
  • Understand common obstacles and prepare for them in advance
  • Set the right expectations with company management on the path to PLG success

Syllabus

Lesson 1: Why this course matters
Lesson 2: About this course

Lesson 3: What is product-led growth
Lesson 4: What’s the big deal
Lesson 5: Product-led growth core principles

Lesson 6: Can you PLG?
Lesson 7: Should you PLG?
Lesson 8 : Product-led growth caveats

Lesson 9: The Product-Market Fit Journey
Lesson 10: Product strategy foundations
Lesson 11: Strategic journey examples

Lesson 12: Understanding the potential models
Lesson 13: Pros and Cons for each model
Lesson 14: How to make the decision

Lesson 15: Getting crisp on the value
Lesson 16: Defining the end-to-end customer journey
Lesson 17: Planning the MVP

Lesson 18: Working in cross-functional teams
Lesson 19: Team structure in various company stages
Lesson 20: The role of sales

Lesson 21: Solving one bottleneck at a time
Lesson 22: The 4 phases to PLG success
Lesson 23: Measuring your progress

Lesson 24: How to approach pricing
Lesson 25: Defining the pricing model
Lesson 26: Offering the right plans
Lesson 27: Pricing implementation

Lesson 28: Setting the right expectations

Lesson 29: Ongoing planning and communication

Lesson 30: Common pitfalls to avoid

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