Some people, especially those with consumer background, say that PLG is nothing new. We’ve been doing this for a long time. They are right and wrong at the same time.
PLG didn’t come from nowhere, it is an approach that moved from B2C to B2B, but doing it well for B2B takes a whole different approach on top of what you needed for B2C success.
Section 1
Introduction
Section 2
The Essence of
Product-Led Growth
Section 3
To PLG or not to PLG?
Section 4
Product-Led Growth Strategy
Section 5
Choosing Your Product-Led Growth Model
Section 6
From Strategy to Launch
Section 7
Preparing the Org
Section 8
From Launch to Success
Section 9
Product-Led Monetization
Section 10
Navigating the End-to-End Journey to Success