Lesson 4: What’s the Big Deal

What's the Big Deal

Some people, especially those with consumer background, say that PLG is nothing new. We’ve been doing this for a long time. They are right and wrong at the same time.

PLG didn’t come from nowhere, it is an approach that moved from B2C to B2B, but doing it well for B2B takes a whole different approach on top of what you needed for B2C success.

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        Unboxing PLG Syllabus

        Section 1

        Introduction

        Section 2

        The Essence of
        Product-Led Growth

        Section 3

        To PLG or not to PLG?

        Section 4

        Product-Led Growth Strategy

        Section 5

        Choosing Your Product-Led Growth Model

        Section 6

        From Strategy to Launch

        Section 7

        Preparing the Org

        Section 8

        From Launch to Success

        Section 9

        Product-Led Monetization

        Section 10

        Navigating the End-to-End Journey to Success

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