Some people, especially those with consumer background, say that PLG is nothing new. We’ve been doing this for a long time. They are right and wrong at the same time.
PLG didn’t come from nowhere, it is an approach that moved from B2C to B2B, but doing it well for B2B takes a whole different approach on top of what you needed for B2C success.
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success