One of the most common PLG misconceptions is that you don’t need a sales team to succeed.
In fact, the opposite is true: You must have a sales team, eventually. But the role of the team and the way it works are very different from what you might be familiar with.
Here is how sales fit into the PLG world.
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success