The journey to PLG success is always a journey to product-market fit.
Even if you had product-market fit before, moving to PLG changes your product significantly (and usually also the market segment you operate in), and so any product-market fit you had before is no longer relevant.
In this lesson, you will learn what a typical product-market fit journey looks like and how to navigate it successfully using the Product Circuit framework.
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success