A decision to go with PLG is usually very meaningful for the company. If you decided to go for it, everyone will want to succeed, fast.
But PLG success usually takes time, and it’s important to set the right expectations upfront. Otherwise, once the desired outcomes take longer than what people thought (or got used to in “normal” B2B sales), the company might decide PLG doesn’t work while it’s not necessarily the case.
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success