Lesson 28: Setting the Right Expectations

Setting the Right Expectations

A decision to go with PLG is usually very meaningful for the company. If you decided to go for it, everyone will want to succeed, fast.

But PLG success usually takes time, and it’s important to set the right expectations upfront. Otherwise, once the desired outcomes take longer than what people thought (or got used to in “normal” B2B sales), the company might decide PLG doesn’t work while it’s not necessarily the case.

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        Unboxing PLG Syllabus

        Section 1


        Section 2

        The Essence of
        Product-Led Growth

        Section 3

        To PLG or not to PLG?

        Section 4

        Product-Led Growth Strategy

        Section 5

        Choosing Your Product-Led Growth Model

        Section 6

        From Strategy to Launch

        Section 7

        Preparing the Org

        Section 8

        From Launch to Success

        Section 9

        Product-Led Monetization

        Section 10

        Navigating the End-to-End Journey to Success

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