A decision to go with PLG is usually very meaningful for the company. If you decided to go for it, everyone will want to succeed, fast.
But PLG success usually takes time, and it’s important to set the right expectations upfront. Otherwise, once the desired outcomes take longer than what people thought (or got used to in “normal” B2B sales), the company might decide PLG doesn’t work while it’s not necessarily the case.
Section 1
Introduction
Section 2
The Essence of
Product-Led Growth
Section 3
To PLG or not to PLG?
Section 4
Product-Led Growth Strategy
Section 5
Choosing Your Product-Led Growth Model
Section 6
From Strategy to Launch
Section 7
Preparing the Org
Section 8
From Launch to Success
Section 9
Product-Led Monetization
Section 10
Navigating the End-to-End Journey to Success