Lesson 24: How to Approach Pricing

How to Approach Pricing

In enterprise sales, the is negotiated with each customer separately, so the pricing model is somewhat flexible.

With PLG, it’s out there for everyone to see, and more importantly for your customers to act upon and buy the product themselves.

Who owns pricing in your company?

If it’s you (or simply no one else does it), here are the core components of pricing, which we will cover more deeply in the following lessons.

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        Unboxing PLG Syllabus

        Section 1

        Introduction

        Section 2

        The Essence of
        Product-Led Growth

        Section 3

        To PLG or not to PLG?

        Section 4

        Product-Led Growth Strategy

        Section 5

        Choosing Your Product-Led Growth Model

        Section 6

        From Strategy to Launch

        Section 7

        Preparing the Org

        Section 8

        From Launch to Success

        Section 9

        Product-Led Monetization

        Section 10

        Navigating the End-to-End Journey to Success

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