In enterprise sales, the is negotiated with each customer separately, so the pricing model is somewhat flexible.
With PLG, it’s out there for everyone to see, and more importantly for your customers to act upon and buy the product themselves.
Who owns pricing in your company?
If it’s you (or simply no one else does it), here are the core components of pricing, which we will cover more deeply in the following lessons.
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success