Lesson 15: Getting Crisp on the Value

Getting Crisp on the Value

Understanding your product’s value proposition is crucial for the success of any product, but with PLG it is even more important because everything else depends on it.

Here is what you need to know in order to identify and define your product’s value properly.

Hint: it’s not about the product’s features.

Assignment – Articulate the Value for Your Customers

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        Unboxing PLG Syllabus

        Section 1

        Introduction

        Section 2

        The Essence of
        Product-Led Growth

        Section 3

        To PLG or not to PLG?

        Section 4

        Product-Led Growth Strategy

        Section 5

        Choosing Your Product-Led Growth Model

        Section 6

        From Strategy to Launch

        Section 7

        Preparing the Org

        Section 8

        From Launch to Success

        Section 9

        Product-Led Monetization

        Section 10

        Navigating the End-to-End Journey to Success

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