Lesson 25: Defining the Pricing Model

Defining the Pricing Model

The pricing model you choose can make or break your PLG success.

It needs to be tightly related to the value the product brings, and also something your customers can easily understand. Add to that the fact that it needs to be good for your company and business as well, and you understand why it’s such a complex decision.

Here is how to approach it and choose the right model.

Assignment – Define Your Pricing Metric(s)

    Your Cart
    Your cart is emptyReturn to Shop
      Calculate Shipping
      Apply Coupon
      Unavailable Coupons
      alumni15 Get 15% off 15% discount for CPO Bootcamp alumni (cohort 8)
      alumni35 Get 35% off 35% discount for CPO Bootcamp alumni (cohort 9)
      subscribers35 Get 35% off 35% discount for Business Leaders

        Unboxing PLG Syllabus

        Section 1


        Section 2

        The Essence of
        Product-Led Growth

        Section 3

        To PLG or not to PLG?

        Section 4

        Product-Led Growth Strategy

        Section 5

        Choosing Your Product-Led Growth Model

        Section 6

        From Strategy to Launch

        Section 7

        Preparing the Org

        Section 8

        From Launch to Success

        Section 9

        Product-Led Monetization

        Section 10

        Navigating the End-to-End Journey to Success

        Skip to content