The pricing model you choose can make or break your PLG success.
It needs to be tightly related to the value the product brings, and also something your customers can easily understand. Add to that the fact that it needs to be good for your company and business as well, and you understand why it’s such a complex decision.
Here is how to approach it and choose the right model.
Assignment – Define Your Pricing Metric(s)
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success