Lesson 25: Defining the Pricing Model

Defining the Pricing Model

The pricing model you choose can make or break your PLG success.

It needs to be tightly related to the value the product brings, and also something your customers can easily understand. Add to that the fact that it needs to be good for your company and business as well, and you understand why it’s such a complex decision.

Here is how to approach it and choose the right model.

Assignment – Define Your Pricing Metric(s)

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      Unboxing PLG Syllabus

      Section 1


      Section 2

      The Essence of
      Product-Led Growth

      Section 3

      To PLG or not to PLG?

      Section 4

      Product-Led Growth Strategy

      Section 5

      Choosing Your Product-Led Growth Model

      Section 6

      From Strategy to Launch

      Section 7

      Preparing the Org

      Section 8

      From Launch to Success

      Section 9

      Product-Led Monetization

      Section 10

      Navigating the End-to-End Journey to Success

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