Lesson 16: Defining the End-To-End Customer Journey

Defining the End-To-End Customer Journey

The ability to succeed with PLG goes through a detailed customer journey that you need to crack step by step.

Before you can walk along this journey, you need to define it end-to-end from the first time they hear about your product until they are happy, retained customers.

This is how you define it.

Assignment – Rate Your Customer Journey

Assignment – Define Your Product’s Customer Journey

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        Unboxing PLG Syllabus

        Section 1

        Introduction

        Section 2

        The Essence of
        Product-Led Growth

        Section 3

        To PLG or not to PLG?

        Section 4

        Product-Led Growth Strategy

        Section 5

        Choosing Your Product-Led Growth Model

        Section 6

        From Strategy to Launch

        Section 7

        Preparing the Org

        Section 8

        From Launch to Success

        Section 9

        Product-Led Monetization

        Section 10

        Navigating the End-to-End Journey to Success

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