The ability to succeed with PLG goes through a detailed customer journey that you need to crack step by step.
Before you can walk along this journey, you need to define it end-to-end from the first time they hear about your product until they are happy, retained customers.
This is how you define it.
Assignment – Rate Your Customer Journey
Assignment – Define Your Product’s Customer Journey
The Essence of
To PLG or not to PLG?
Product-Led Growth Strategy
Choosing Your Product-Led Growth Model
From Strategy to Launch
Preparing the Org
From Launch to Success
Navigating the End-to-End Journey to Success